Everything you need to know about us
Established in 2013, our group company holds controlling interests in nine subsidiaries. Xinz, founded in the same year, is one of them—operating as a core subsidiary under Zhejiang Xinzhe Toys Factory.
Our factory was founded in Yiwu in 2013.
Zhejiang Xinzhe Toys Factory was officially registered in Yiwu with a registered capital of RMB 1.5 million, marking the beginning of our journey in the toy manufacturing industry.
2015 marked a turning point, as our factory experienced an explosive increase in orders and scaled up production to meet rising global demand.
Our annual revenue has surpassed USD 10 million, with a dedicated team of more than 100 employees driving our continued growth.
Starting in 2017, our factory has maintained a steady annual growth rate of 15%, continuously scaling up our operations and capacity.
By acquiring a 50,000m² facility, we have fully integrated our supply chain, covering everything from production and warehousing to global delivery.
In 2020, our factory maintained steady and reliable production, serving the needs of international trade companies.
Despite the global crisis, we maintained stable production and consistent delivery, making significant contributions to the global market and surpassing USD 30 million in revenue.
In 2023, we achieved a milestone by exceeding USD 200 million in exports, expanding our reach to 120 countries across the globe.
The factory began its transformation into a manufacturing and trading integrated model, marking the launch of our B2B business.
In 2025, with the department’s export volume exceeding USD 13 million, we took a significant step by founding a subsidiary to further expand our global reach.
In June 2025, we continued to maintain growth despite the challenging foreign trade environment.
Our aim is to be our customer’s reliable partner in China who can offer qualified service and product,reasonable price and trustable after-sale service. As a member of Sellers Union Group, Union Service Business Division was founded in 2005. Its primary business is the supply chain service of market purchasing trade. Now we are a big family with 150staff, with a turnover of 100 millions every year.
OUR HISTORY
Established in 2013, our group company holds controlling interests in nine subsidiaries. Xinz, founded in the same year, is one of them—operating as a core subsidiary under Zhejiang Xinzhe Toys Factory.